Best Digital Marketing Tips

The digital marketing industry is growing by leaps and bounds, but the talent pool within the industry is limited.  It’s not enough to know how to work social media channels or understand SEO; you need marketers who can do it all.

This demand for well-rounded marketers has increased the number of professionals who are taking on multiple roles in order to serve their companies’ needs. However, this means that many workers are stretched too thin, without enough time to complete tasks thoroughly. When professionals don’t have the time they need to perform quality control on their campaigns, there can be consequences – both negative and positive. At times, several mistakes could lead to a campaign being shut down completely due to violations of advertising policies or best practices. At other times, a slip up may actually generate more traffic to the website.

To take maximum advantage of your digital marketing dollar and ensure that your campaign is running as smoothly as possible, we’ll highlight three common pitfalls that marketers risk falling into and steps you can take to sidestep them.

#1: One Size Fits All Approach

Marketers need to understand that what works for one industry may not work for another, especially when it comes to content. A good example of this is a recent study by Ascend2 on the state of digital marketing in healthcare as compared to other industries.  While our healthcare clients typically do well with SEO and blogging, those channels are less effective when it comes to some other areas including mobile, video, social media and paid ads.

In order to avoid a “one-size-fits-all” approach to all of your client’s campaigns that could potentially damage their success, you will want to determine which channels can have the most impact for each client based on their vertical. This will ensure that you’re using time and resources efficiently while effectively promoting your client’s brand.

#2: Not Taking Action

Waiting too long to take action on a campaign can be just as detrimental as taking the wrong action, and this is especially true for campaigns that require split testing or other forms of continuous optimization. You need to constantly be monitoring and analyzing data in order to make the best decisions possible for each campaign.

If you’re not getting the results that you want from a campaign, be sure to take action quickly and try another tactic instead of letting your efforts fail by doing nothing at all. Your efforts could potentially become obsolete if it takes too long for you to make a change, especially in industries where consumer habits are rapidly changing.

#3: Not Using Analytics

Marketers who are using digital marketing need to be aware of how it’s performing, regardless of the industry that they’re targeting. This will ensure that campaigns are running efficiently and can help you determine which channels may be worth investing more time into if they have a strong track record for your client.

Just because one campaign isn’t showing promising results doesn’t mean you should give up on it altogether – sometimes all it takes is a few tweaks to get it back on track. Consider setting up automated alerts in Google Analytics so you know instantly when there are significant changes in traffic or conversions along with other important metrics.

These three pitfalls are common for marketers, especially when they’re just starting out or if they don’t have much experience running different types of digital marketing campaigns in the past. Marketing is an ever changing field so it’s important to be aware of how each industry is evolving and to implement change accordingly in order to keep up with your clients’ needs.

The digital marketing industry is growing by leaps and bounds, but the talent pool within the industry is limited.  It’s not enough to know how to work social media channels or understand SEO; you need marketers who can do it all. This demand for well-rounded marketers has increased the number of professionals who are taking…

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